Infiniti !EXCLUSIVE!

The popularity of the brand began to grow as radio personality Howard Stern began promoting the brand on his show. Lugz was also appearing in music videos for artists such as B.I.G. (Biggie Smalls) and Dr. Dre; Will Smith, Jamie Foxx, NBA Basketball Players, NFL Football Players, and MLB Baseball Players were all supporting the brand by adding them to their street style. In February 2000, Lugz launched their first interactive website where consumers could finally purchase shoes online at Lugz.com.[1]

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